Flowers & Plants Distribution

Leisure & Luxury

Investeret: 2021

RVE is a vertically integrated flowers and plants distributor for supermarkets in Germany and Belgium. It’s end-to-end proposition includes procurement from growers and the auction, in-house logistics, category management and a shop-in-shop sales model in supermarkets. RVE is located in Rijnsburg and employs over 150 FTE as well as several franchise drivers. Its clients include among others Edeka, Rewe, Carrefour and Delhaize.

RVE is a family business which has grown from a single truck line to over 60 trucks driving to Germany and Belgium each week. To further build the organization in order to accelerate growth and expand geographically, RVE entered into a partnership with Waterland in 2021.

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