Ludger Beerbaum Stables and Helgstrand Dressage enter partnership to create global equestrian leader

20-01-2021

Global Equestrian Group is established as a strategic partnership between the internationally esteemed Ludger Beerbaum Stables, consisting of sports and trading stables specialised in show jumping horses, a stallion station and the state-of-the-art Riesenbeck International Equestrian Center located in Germany; Helgstrand Dressage, one of the world’s leading equestrian sports companies with modern sales and training centers in Denmark, Germany and the US; and Waterland Private Equity.

In combination, the new partnership will have more than 150 employees, presence in 4 countries and revenue exceeding EUR 60 million. Global Equestrian Group will also include the existing activities in Helgstrand Jewellery, clothing and equestrian sports brand Kingsland Equestrian, and other equestrian venture activities. The majority owner of Helgstrand Dressage, Waterland Private Equity, will support and be a majority shareholder of the newly formed partnership.

“I am excited to enter into this partnership with Helgstrand Dressage and Waterland to accelerate the progress of our companies, create a global equestrian leader and unleash the potential of combining deep dressage and show jumping insights. I look forward to cooperate with my new partners as I will head our activities in show jumping and pursue our growth and expansion plans,” says Ludger Beerbaum, seven-time Olympian and a four-time Olympic show jumping champion and founder of Ludger Beerbaum Stables.

The Riesenbeck International Equestrian Center will be expanded and refurbished this spring to offer 300 permanent stables and new outdoor sand arenas, among other things. Global Equestrian Group will also expand the jumping activities within horse trading, training, rearing and breeding with Ludger Beerbaum Stables as a solid platform to grow the presence in the large and attractive jumping market organically and through acquisitions of reputable stables.

“Ludger Beerbaum Stables has a strong reputation and a stellar sporting track-record in show jumping, and the strategic and cultural fit with Helgstrand Dressage is just perfect. We look forward to combining our experience and diversifying our business activities to cover jumping, dressage and other exciting equestrian activities in existing and new markets alike,” says Andreas Helgstrand, two-time Olympian and Olympic bronze medal winner in dressage, who founded Helgstrand Dressage in 2008.

The global equestrian show jumping market is significantly larger than the dressage market, and Global Equestrian Group will address a combined market exceeding EUR 30 billion and build on the group’s strong global position and independent brands to leverage sales synergies and expand into new geographies.

“We are very pleased to support the emergence of a true global leader in equestrian sports by continuing to contribute with our practical experience and targeted investments in Global Equestrian Group as well as driving new markets and other interesting acquisition opportunities in line with our strategy of accelerating growth organically and through acquisitions,” says Kaspar Kristiansen, Managing Director, Waterland Nordic.

The day-to-day management of Ludger Beerbaum Stables and Helgstrand Dressage remain unchanged, and the owners will co-invest in Global Equestrian Group alongside Waterland. The parties have agreed not to disclose the purchase price.

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