Yieldkit

Native Display Advertising Technology

Outsourcing & Digitalization

investi: 2021

Créée en 2009 à Hambourg, YIELDKIT est l’une des plateformes leaders au monde dans les domaines de la publicité « in-text », de la monétisation de contenus et du marketing de performance. La plateforme offre aux éditeurs numériques et aux annonceurs une solution simple et directe pour mettre en œuvre au mieux leurs stratégies de « performance marketing » et augmenter leur chiffre d’affaires et le trafic.

En collaboration avec le fondateur Oliver Krohne, le CEO Daniel Neuhaus, le CCO Tobias Conrad et l’entrepreneur « high-tech » Lars Hinrichs, Waterland prévoit d’accélérer encore la croissance organique de YIELDKIT et de développer la plateforme logicielle pour devenir leader sur le marché grâce à la stratégie « buy & build ».

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